Under parent umbrella CAVIAR CARTEL, SSUR Brand Manager, Marlon
Raichel branched off to launch his private label, SneakTip in 2006.
The Coney Island based company is a lifestyle brand delivering full
fashion, accessories and product geared toward sneaker culture.

Only years ago, collecting active footwear was an underground cult of
hobbyists who spent a majority of their time and money hunting for
extremely rare releases of sneakers. Sneakerheads, as they are
referred to, always had to have heads up on the sneaker market,
staying on tip of future releases, thus the name SneakTip.

With the recent flow of commemorative releases, teared exclusive
accounts and the retro phenomenon, maintaining a healthy ensemble of
footwear has became a general mass standard. SneakTip pulls from the
essence of New York’s rich, urban lifestyle-meshing its arts, history,
icons and music to bring a sneaker infused brand with substantial
depth to successfully reach this new niche market.


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